Serko Travel

The Case for Revolution in Business Travel.

Small business travel is broken.

For too long big organisations have used their muscle to monopolise the technology, the rates and the deals, and have held an unfair advantage over their smaller competitors. is about to change all that.

Like any revolution, timing is everything. has arrived at the right time with the potential to make profound change for the people that need it most.

If your business travels for business, then you need to read this. Access to the best tech and the best deals shouldn’t be a privilege only enjoyed by big corporates. It should be a right enjoyed by any business of any size, anywhere. And now, thanks to, it is. Read our manifesto and make up your own mind.

If you like what you see, then there’s only one thing to do: Join us.


Business is always better done face to face.

Successful businesses understand that there is nothing more important than simply being there. Being there demonstrates loyalty to clients, that you think they’re important. It shows that you’re committed, that you value them and their business enough to show up. For new business, there is no other way than to be there. Decision makers are unlikely to find in your favour when you can’t be bothered gracing the room. Whether it’s clients or suppliers, opening or closing, at conferences or trade shows, in boardrooms or in bars, your chances of success are exponentially improved by the simple act of being there. Our sole purpose is to get you and your business where you need to be. Because if you’re the little guy, or even just littler than Big? Then you need to be there. It’s a simple truth, but hey, that’s how revolutions start.


There is advantage in being small.

Do you remember that ad campaign for Avis? “We’re number two, so we try harder.” That’s what Little is, and does. It’s called desire. Little works harder, because it has something to prove. There is power in that. Big has entitlement: it expects better rates, better access, better tech. Little has work ethic: better insight, better service, better attitude. And now, Little has access to the same tech that Big has, too. Big says, “Let them eat cake.” Little says, “Pass the cream.”


Access to travel expertise should be a right, not a privilege.

Travel can be unpredictable and things go wrong eventually, if you do them enough times. Business travel is no different. When travel goes wrong you need to be able to talk to an Expert, but if you didn’t book through a Travel Agent, you could be left out in the cold. Literally. We believe that you should be able to talk to an Expert when you need one, but you shouldn’t have to pay in advance for the privilege. With, you get access to a first class Travel Expert 24/7. If you need their help you’ll need to pay – that’s only fair. But if you don’t, then you won’t pay a single cent to use


An end to bad surprises.

Some surprises are welcome. Others aren’t. A complimentary upgrade from economy to business is welcome. A business class fare that should have been economy, or a trip that should never have been, isn’t. We believe that the person who holds the wallet should have the chance to say when it opens, before the money is spent. That’s only fair. Here’s that old cake thing again: they cut, but you choose. For the first time ever, littler businesses have the visibility and the flexibility to manage cost surprises before they happen. The only surprise you’re going to get from now on is, “I can’t believe how easy this thing is to use.”


Stay safe out there.

Your staff are your number one asset. You buy them expensive office furniture, conduct fire drills, and do everything else you can to take care of them at home. So doesn’t it make sense that you’d do everything you can to take care of them when they’re on the road, too? With, you can see where everyone is, at any time, so you can help keep them safe. Things like booking them into secure hotels, getting airport transfers with reputable partners, and so on. Imagine how you’d feel if something happened to one of your staff. Keeping them safe is a matter of New Zealand and Australian law, but more importantly, it’s also good business. And ultimately, good business is what is all about.


There’s nothing more personal than business.

Is letting people book their own business travel such a revolutionary thing to do? Maybe not, but it can revolutionise your business. Giving your staff freedom to book or change their itinerary with a click of their mobile improves their business travel experience. It also saves the poor unfortunate back at the office, who’d done it up until now, huge amounts of time and effort. In plain talk, that’s called money. “With great power, comes great responsibility,” Uncle Ben tells Peter Parker. We’re not giving your staff mutant spider powers, but they’ll appreciate the extra autonomy, and your business will be better for it.


Now, join us.

Revolutions happen because people demand them. We made to give your business the same breaks in business travel that the big guys get today. You thought you were already getting the best deal? No. Volume is power. The more businesses that join, the more powerful we are. Cheaper flights, better hotels, more deals, everywhere. If you think that sounds good, then 1: join us, and 2: tell everyone else to join us, too. Share this manifesto: email the link, put it on your coffee table, put it in your bathroom. Spread the word. Travel can open up extraordinary opportunities for business to grow and to succeed. Use this revolution. Be the person that gets off the plane, and says, “Veni, vidi, vici.”